Akademik Bilişim 2010 - Muğla Üniversitesi

Title Communication Builder ? a tool for Universities
Author(s) Author #1
Name : Chiara Carlino
Org : Kion Spa ,Bologna-ITALY
Country : Italy
Email : c.carlino__at__kion.it

Other Author(s)
Keywords digital media, multichannel, community, direct, communication, one-to-one, marketing, campaigns, incoming students, U-GOV, Student Management System
Abstract The digital world offers a wide variety of media, messages types and reception modes. Communications can interact across the different media, realizing a multichannel digital integrated communication, and providing a mutually positive amplification effect. Such amplification and its effectiveness can be fully measured through web-based monitoring systems. Communication builder is a unique system for digital communication specifically designed for Universities to provide them with a very effective and low cost tool which may help them interactively communicating with all stakeholders. A simple user-friendly tool plus specific skills in communication through digital media will give Universities a chance to interact with their audience in a fast, modern and cost-effective way.
Topics • Üniversite Bilişim Sistemleri
• E-İş, M-İş, Yeni Ekonomi, İnternet Ekonomisi